The band KISS' marketing is a strange and diverse thing - the latest example is the new comics series Kiss Kids; they're juvenile bubblegum versions of the stage characters familiar to the KISS Army.
They're a little cheesy - but that's OK, because so is Archie and he's done alright for himself. They're a little cool, because the band is too. Each character has his own brand of swagger, true to the "characters" they become in makeup ... and they're ALWAYS in makeup in the comics. This is an all-ages read, with kid-size conundrums yet lot of in-jokes for fans in-the-know. The art is excellent.
I can see super-fans introducing their kids to KISS with this, and I think it certainly could work.