Jacobs has made a career writing about his social experiments: his first book was about reading the Encyclopedia Brittanica from A-Z, and his second was about living for a year following all the rules in the Bible. Each chapter in this book is a smaller experiment - outsourcing your life, absolute truth-telling, impersonating a movie star, etc.
I didn't realize when I ordered this book that I'd actually read his first book too; I didn't know it was the same guy. Jacobs is funny and, as he's told all the time, his wife Julie must be a saint for putting up with him.
Because he limits his social experiments to a month each, you don't really get bored with the idea. You get a taste of the benefits and drawbacks, then A.J. moves on to the next project. Many of the experiments are really interesting, and would be worth implementing into your own life, albeit on a more limited, reasonable scale.
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